Help Buyers Understand Your Property Before It Is Built
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Omnishow is an interactive property sales gallery solution developed by Southpaw for property developers.
It combines an interactive 3D masterplan, realtime 3D project model, 3D floor plans, unit comparison, surrounding points of interest, amenities, virtual tours and sales information into one digital presentation platform.
Instead of explaining a development through separate brochures, static renderings, scale models and videos, your sales team can guide buyers through the project interactively—from the overall development down to individual units.
Omnishow can be deployed in property sales galleries, roadshows, events, touchscreen displays, tablets and remote sales presentations.
Interactive Property Technology by Southpaw
Southpaw is a Malaysian interactive technology company founded in 2008, specialising in custom software, multitouch displays, real-time 3D visualisation and digital experiences.
17+ Years in Interactive Technology / Property Developer Experience
Custom Software + Hardware Integration / Malaysia-Based Development & Support
What Is an Interactive Property Sales Gallery?
An interactive property sales gallery uses digital technology to help prospective buyers explore and understand a property development before making a purchase decision.
Unlike a conventional sales presentation that depends mainly on brochures, printed floor plans, physical scale models and pre-rendered videos, an interactive sales gallery allows buyers and sales consultants to actively explore information.
Depending on the project, buyers can navigate a digital masterplan, examine buildings or precincts, compare unit layouts, explore amenities, understand surrounding landmarks and view virtual representations of spaces that have not yet been constructed.
Omnishow brings these elements together within one interactive sales application designed specifically for property presentation.
What Is Omnishow?
Omnishow is a real-time interactive 3D property presentation platform developed by Southpaw in Malaysia for property developers and sales galleries.
It enables property sales teams to present masterplans, buildings, units, floor plans, amenities, surrounding points of interest, virtual tours and project information through an interactive digital interface.
The system can be used on large touchscreens, interactive tables, tablets and other compatible displays, allowing the same project presentation to support sales galleries, roadshows, events and mobile sales presentations.
Property Buyers Need to Understand More Than a Floor Plan
Buying a property is a major financial decision.
For an unbuilt development, however, buyers are often being asked to make that decision based on materials such as:
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Printed brochures
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Artist impressions
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Floor plans
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Physical scale models
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Show units
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Videos
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Websites
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Sales boards
Each format has value, but each shows only part of the project.
A physical scale model can communicate the overall development, but cannot easily show the interior of every unit.
A show unit provides physical context, but developers normally cannot construct every available unit type.
A walkthrough video can communicate atmosphere, but the buyer cannot choose where to go or what to examine.
A printed floor plan contains detailed information, but may be difficult for some buyers to visualise spatially.
Omnishow is designed to connect these pieces into a more flexible digital property presentation.
One Interactive Platform for The Entire Property Story
With Omnishow, your sales team can move from the big picture to detailed property information without switching between multiple disconnected presentation materials.
A presentation might begin with the development masterplan, move into a specific tower or neighbourhood, identify available unit types, compare layouts, explore a 3D representation, view amenities and then examine nearby points of interest.
The result is a more connected sales conversation in which buyers can explore the parts of the development that matter most to them.
FEATURE 1
Interactive
3D Masterplan
Turn your development masterplan into an interactive digital experience.
Users can navigate the project visually instead of relying entirely on a static site plan or physical scale model.
Depending on project requirements, the interface can allow users to:
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Explore different buildings, precincts or phases
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Select specific towers or property types
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Understand the relationship between components of the development
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Highlight facilities and amenities
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Navigate different areas of a township or development
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Present future phases digitally
Ideal For
High-rise developments, mixed-use developments, industrial parks, and landed townships.
FEATURE 2
Explore Buildings, Units & Floor Plans
Move from the development level down to individual property types.
Sales consultants can use Omnishow to present available configurations and help buyers understand differences between unit types.
The system can be configured to present information such as:
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Unit type
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Floor plan
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Built-up area
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Bedrooms and bathrooms
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Orientation
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Location within the building
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Relevant project information
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Unit comparison
Instead of flipping between brochures and separate PDF files, relevant information can be presented through one visual interface.
FEATURE 3
Compare Property Units More Clearly
Different buyers prioritise different things.
One buyer may care most about size. Another may want a particular orientation, layout or location within the development.
Omnishow can allow sales consultants to compare unit plans and project information within the same presentation environment, making differences easier to communicate.
This is especially useful for developments with multiple towers, layouts or property types.
FEATURE 4
Show the Development Before It Exists
Real-Time 3D Property Visualisation
For projects that are still under construction, Omnishow can incorporate real-time 3D visualisation to help buyers form a clearer mental picture of the proposed development.
Depending on the visualisation scope, this can include:
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Exterior facade
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Buildings
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Common facilities
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Landscaped areas
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Selected interiors
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Units
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Different viewpoints
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Live compass / sunlight direction
This makes real-time 3D particularly useful for property developments that cannot yet be experienced physically.
FEATURE 5
Surrounding Points of Interest
Location is often as important as the property itself.
Omnishow can present surrounding points of interest and amenities so buyers can better understand what is located around the development.
Examples may include:
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Schools
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Shopping centres
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Public transport
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Highways
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Hospitals
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Parks
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Commercial areas
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Lifestyle destinations
This allows the sales presentation to communicate not only the property, but also its surrounding context.
FEATURE 6
Amenities & Common Facilities
Help buyers understand the lifestyle and facilities offered within the project.
Use an interactive interface to present amenities such as:
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Zoom in view to an amenity be it swimming pool, gym or themed garden
Relevant 3D perspectives, videos, 3D views and supporting information can be connected to each facility.
FEATURE 7
360° Virtual Tours & Virtual Show Units
Physical show units remain valuable, but constructing every possible layout may not be practical.
Omnishow can incorporate digital and 360° virtual experiences to complement physical show units and expand the range of property types that can be presented.
This allows buyers to explore additional layouts or spaces using digital media even when those spaces are not physically available in the sales gallery.
FEATURE 8
Live Sales Chart & Project Information
Where required, Omnishow can be configured to display changing project or sales information within the presentation experience.
This can help sales teams avoid relying entirely on static presentation materials when information changes during the sales period.
* Important implementation note:
The precise inventory, CRM, sales-chart or database integrations available should be defined according to each project's requirements.
MULTI-PLATFORMS
Same Property Presentation Across Multiple Sales Environments
A property sales application should not be useful only inside one sales gallery.
Omnishow can support different presentation environments, including:
Property Sales Galleries
Deploy Omnishow on large touchscreens, interactive tables or presentation displays as part of the permanent gallery experience.
Roadshows and Property Events
Bring the project presentation to exhibitions, shopping malls and off-site sales events without transporting a large physical scale model.
Tablets & Remote Presentations
Allow sales consultants to present selected project information from a portable device during one-to-one discussions, or when customers couldn’t visit the showroom physically.
What Types of Property Projects Can Use Omnishow?
Omnishow can be customised for different types of real estate developments.
High-Rise Residential
Present towers, floors, unit types, views, facilities and surrounding amenities.
Landed Residential
Show neighbourhood layouts, house types, plots, streets, facilities and township context.
Township Developments
Turn large masterplans into navigable digital experiences that can present multiple precincts and development phases.
Mixed-Use Developments / TOD Developments
Explain relationships between residential, retail, and offices.
Industrial Developments
Present industrial lots, factories, infrastructure, access routes and development zones.
Digital Property Sales Gallery vs. Traditional Sales Materials
A digital sales gallery does not necessarily replace every traditional property-marketing tool.
Instead, it can connect them and provide capabilities that static materials cannot.
Sales Tool | Strength | Limitation |
|---|---|---|
Printed Brochure | Portable and familiar | Static and difficult to update |
Physical Scale Model | Excellent overview | Large, fixed and difficult to modify |
Show Unit | Strong physical experience | Expensive to build every unit type |
Artist Impression | High-quality visual | Static |
Walkthrough Video | Good storytelling | Viewer cannot control exploration |
Website | Accessible online | Often separate from in-gallery sales workflow |
OMNISHOW | Interactive and flexible | Requires digital production and suitable hardware |
For many developments, the strongest sales gallery combines physical and digital tools rather than choosing only one format.
For example, Omnishow can be used alongside a physical scale model, show unit or LED display to provide additional information and interactive exploration.
Can a Digital Masterplan Replace a Physical Scale Model?
Sometimes—but not always.
Physical scale models remain effective for giving visitors an immediate overview of a development.
A digital property masterplan offers different advantages: it can be interactive, portable, updated more easily and used to reveal information that cannot be physically represented on a conventional scale model.
For some projects, developers may choose a digital model instead of a physical model.
For others, the two can work together: the physical model provides immediate spatial context while the digital interface provides deeper information, navigation, floor plans, imagery, video and interactive content.
The right approach depends on the project, sales-gallery design and sales process.
Why Property Developers Use Omnishow
Make Complex Developments Easier to Explain
Large developments can contain many towers, phases, facilities and property types. Interactive navigation helps organise this information visually.
Present More Than One Unit Type
Digital experiences can supplement physical show units by allowing additional layouts to be presented virtually.
Support Buyer Self-Exploration
Some visitors prefer to explore information themselves before speaking to a salesperson.
Support Sales Consultants
Explain relationships between residential, retail, and offices.
Use Content Across Different Locations
Digital property presentations can support permanent galleries, temporary roadshows and mobile presentations.
Update Digital Information
Unlike printed materials or physical models, selected digital content can be updated as a project develops.
More Than a 3D Rendering Company
Omnishow is developed by Southpaw Sdn. Bhd., a Malaysian interactive technology specialist founded in 2008.
Southpaw's role can extend beyond producing 3D visuals.
Depending on the project scope, we can combine:
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Real-time 3D visualisation
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User-interface and user-experience design
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Interactive application development
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Multitouch displays
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Interactive tables
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Large-format displays
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Custom kiosk fabrication
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Digital signage
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Content integration
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Hardware deployment
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Installation
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Support
This allows the software, content and physical sales-gallery technology to be designed as one integrated experience.
Who Provides Interactive Property Sales Gallery Solutions in Malaysia?
Southpaw Sdn. Bhd. is a Malaysia-based interactive technology company that develops Omnishow, an interactive property sales-gallery and real-time 3D presentation solution for property developers.
Omnishow can combine interactive masterplans, property information, floor plans, unit comparison, amenities, surrounding points of interest, virtual tours and 3D visualisation within a single sales interface.
Southpaw can also provide compatible touchscreen and display hardware as part of an integrated deployment.
Client Testimonials
FAQ
Frequently Asked Questions About Interactive Property Sales Galleries
1. What is an interactive property sales gallery?
An interactive property sales gallery uses digital displays and software to allow property buyers and sales consultants to actively explore information about a development. This may include interactive masterplans, floor plans, units, amenities, surrounding locations, virtual tours and real-time 3D visualisation.
2. What is a digital property masterplan?
A digital property masterplan is an interactive representation of a property development or township. Users can navigate different areas of the project, select buildings or precincts and access related information through a digital interface.
3. What is Omnishow?
Omnishow is Southpaw's interactive real-time 3D property sales-gallery solution. It is designed to help property developers present projects through interactive masterplans, project information, unit plans, amenities, surrounding points of interest, virtual tours and other digital content.
4. Who is Omnishow designed for?
Omnishow is designed primarily for property developers and property sales teams. It can support residential, landed, township, commercial, mixed-use and industrial developments.
5. Can Omnishow be used before a property is built?
Yes. One of the main applications of interactive 3D property visualisation is presenting developments that are still under construction or have not yet been built. The accuracy of the visual representation depends on the drawings and approved project information provided.
6. Can Omnishow replace a physical property scale model?
It can for some projects, but a digital model and physical scale model serve different purposes. Some developers may prefer a fully digital presentation, while others use Omnishow alongside a physical scale model to provide additional interactive information.
7. Can Omnishow be used at property roadshows?
Yes. A digital property presentation is more portable than a conventional physical scale model and can be configured for suitable display hardware at sales events and roadshows.
8. Can Omnishow run on a touchscreen?
Yes. Omnishow can be presented through large interactive touchscreen displays. Southpaw can also supply appropriate touchscreen hardware according to the project requirements.
9. Can it be used on tablets?
Omnishow can support Windows and mobile presentation environments depending on the project configuration. The appropriate platform should be confirmed during project planning.
10. Can Omnishow show floor plans?
Yes. Unit and floor-plan information can be incorporated into the interactive presentation, including comparison between different unit plans where required.
11. Can buyers explore nearby amenities and points of interest?
Yes. Surrounding points of interest can be included to help explain a development's location and relationship to nearby amenities, infrastructure and destinations.
12. Can sales or inventory information be connected to Omnishow?
Omnishow can display changing project or sales information depending on the project requirements. Any integration with inventory, CRM or other external systems should be scoped individually.
13. Is Omnishow suitable only for condominiums?
No. Omnishow can be used for high-rise residential projects, landed developments, townships, commercial developments, industrial projects and other property types.
14. Is Omnishow an off-the-shelf software subscription?
Omnishow projects are customised according to the property development and required features. In short, it is calculated on a per project basis, and there are no recurring software subscriptions.
15. Does Southpaw provide the hardware?
Yes. Southpaw can provide compatible display and interactive hardware as part of an integrated project where required.
16. What do you need from developer to start a project?
Typical starting materials include architectural drawings, site plans, floor plans, project branding and relevant design information. Southpaw will review the available source material before defining the required production scope.
17. How much does an interactive property sales gallery cost?
The cost depends on factors including the size and complexity of the development, required 3D modelling, number of unit types, features, integrations, hardware and deployment requirements.
For a meaningful quotation, Southpaw first reviews the project scope and available source materials.
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